Future of Digital Marketing

The Future of Digital Marketing

Digital Marketing is constantly growing during the past years. Increase in technologies and developments are shaping the future. When you observe today’s market closely it is totally different from the market we had a decade ago and no doubt it will be way more different in the future. This market is not something which will settle in just a few years but it will evolve constantly in the coming years.

Nowadays, the use of smartphones, laptops are on peak. The use of digital platforms to measure customer’s behavior has eventually changed the nature of marketing. Marketing departments are using different strategies to know people’s behavior and all they do is mix up all their creativity, Innovations, analytics and all the customer’s data to stay up to date according to the latest trend and technology.

Here we come up with some exciting and amazing future & innovations of digital marketing which will no doubt keep this industry constantly growing and trendy.

Chatbots

According to Chatbots Magazine, $5 billion will be invested in Chatbots by 2021. The Chatbots market is growing fast. More and more companies are using Chatbots to provide their customers with excellent & faster service. Chatbots are actually very useful in filtering and speeding up the process of booking.

 

 

AI Technology

All top companies like Google, Apple, Facebook, Amazon, Microsoft, etc. are heavily investing in AI research and development. It is set to increase even more in the future with the AI industry estimated to reach 118 Billion dollars in 2025

 

Personal Digital Assistants

We are familiar with Alexa and Google Assistant by now, AI-driven personal assistants are designed to stay connected to people at all points in their day-to-day lives.

 

 

 

Blockchain Technology

Blockchain is rapidly advancing in all spaces. According to statistics, the global blockchain market is expected to be worth $20 billion in the year 2024

 

 

Influencer Marketing

While Instagram influencer marketing is a well-known strategy, many other networks are growing for influencers. Influencer marketing content delivers 11X higher ROI than traditional forms of digital marketing

 

 

Voice Search

There is a tremendous increase in the voice search in the current year redefining the search techniques, Gartner predicts that consumer and business spending on voice search will top $3.5 billion in 2021 the leading companies are coming up with the best voice search devices to make.