-By Aman Singh
What is Spamdexing?
Spamdexing in digital marketing which is also known as search engine spam or webspam is basically alteration and manipulation of search engine indexes. It involves various types of ways and techniques such as repeating unrelated phrases and link building to maintain a manner of inconsistent with the purpose of the indexing system. Spamdexing is usually done to maintain a higher rank on search engine results.
History of Spamdexing : –
This term was mentioned by Eric Convey in 1996.
Keyword stuffing :-
It involves the placement of keywords and the counts so that it ranks higher on the search engine results. Keyword stuffing means positioning the keywords inside a page determined to maximize the page’s keyword count, range, and width. This is helpful in making a website look important to a web crawler in a manner that makes it more likely to identify itself.
Example: A Con scheme salesman tries to draw web surfers to a platform where he adverts his fraud. He places secret text appropriate for a popular rock group fan page on his blog, anticipating the website will be classified as a fan site and gain lots of visits from music lovers. Older implementations of indexing systems actually counted how often a keyword appeared, and used it to assess degrees of significance. Most current search engines have the ability to evaluate a keyword stuffing website to decide whether the level is compatible with certain pages deliberately designed to draw search engine traffic. Big web pages are also truncated, so huge dictionary lists can’t be indexed on the webpages.
Meta-tag stuffing :-
This includes repeated keywords in the meta descriptions, including utilizing meta keywords irrelevant to the material of the web. This technique has been ineffectual since 2005
Article spinning :-
Article flipping requires the editing of published posts to circumvent fines levied by search engines for redundant material, as opposed to simply scraping information from certain pages. Hired authors perform this phase or are programmed using a thesaurus platform or a neural network.
Machine translation :-
Similar to article spinning, some pages employ computer translation to render their articles in several languages, without human editing, resulting in unintelligible texts that still appear indexed by search engines, generating traffic as a consequence.
Link farms are closely woven website networks that connect to each other for the sole purpose of cheating the ranking algorithms of search engines. Such are often regarded facially as collective appreciation societies. Since Google released the first Panda Update in February 2011, which made major enhancements to the spam identification system, the usage of connection farms has been significantly reduced.
Putting hyperlinks where tourists won’t see them to improve the visibility of the links. The highlighted text of the connection could help to rank a higher webpage to suit the sentence.
Cookie stuffing means growing an associate monitoring cookie without their knowledge on a website visitor’s machine, which would then create income for the individual doing the stuffing of cookies. This not only creates illegitimate affiliate revenue but also has the power to delete the cookies of other affiliates, taking their legally received commissions in essence.
When you see a comment on a blog post that says “Great post, I have bookmarked and will return. You are truly knowledgeable,” or “It is amazing how you became such a leader in your field, I can’t imagine why you don’t have more traffic” or some other topic less, pointless, silly, awkwardly translated, or uselessly complementary post, it is likely spam. Any application that accepts hyperlinks can be targeted by automatic posts.
Google also introduced a no-follow tag that could be associated with links because of the large amount of spam added on user-editable web pages. A link-based search engine, such as Google’s PageRank program, will not use the connection to raise the associated website score if a no-follow tag is borne by the link. This means that spamming connections to user-editable websites will not boost search engine rankings for the blogs. Many big websites utilize Nofollow like WordPress, Blogger, and Wikipedia.