-By Evita Godinho
How to Find Your Target Audience
Marketing is challenging, so why would you start by targeting the wrong people?
It just will make you lose years and lots of money.
Defining your target market is the first and most important step toward success for any business or organization, particularly if you are just starting out.
So let’s first break down what you’re going to know in this post, before we delve into things:
- Which is an Audience Target?
- The difference between Persona and the target audience
- 6 Questions to help you identify your target audience
- Creating the audience’s personalized content
Let’s get started!
Who is a Target Audience?
The target audience is the share of customers that corporations or businesses focus their marketing activities to raise awareness of their goods or services.
It seems like a tongue twister, so let’s make it a bit easier…
The goal here is to reach a group you’ll be interacting with. A group of people with the same level of education, aspirations, desires, problems, etc. wanting the product or service you offer.
Essentially, you want to attract customers who are going to purchase your products.
When you target people who don’t want to buy your things, you might get more traffic to your site, but it doesn’t do anything good for you. So you’re going to rip your hair out and try and find out that none of your visitors are buying from you.
Now, before we get into the specifics of identifying your target audience, let’s go over “personas” first, because a lot of people confuse them with the target group, and if you do, you’ll end up wasting time.
The Difference Between a Target Audience and a Persona
You know the description, so we’re not going to get into that again. The most widely used data for identifying a company’s target market are:
- Education background
- Purchasing power
- Social class
- Consumption habits
There is no point in trying to reach out to everyone in order to increase the chances of sales and income. This would potentially cost you more and reduce the profit margins in the long run.
Now let’s go over the “personas”
Personas are consumer models in marketing which will be the ideal customers.
Personas are imaginary characters with actual consumer characteristics. These are built on the basis of target audience research and may help you better guide your marketing activities.
A persona is a person who may be interested in what you have to give because they are very related to your brand and you have to make an effort to make them a customer and keep them.
A persona involves much more in-depth and detailed research than the target audience because it includes:
- Personal characteristics
- Purchasing power
- Engagement in social networks
- Professional information
To describe the key distinction between the persona and the target audience, let’s say that the target audience has a more general view of the world while the persona has a more detailed shape.
How to Define Your Target Audience: 6 Questions to Help You
It’s not rocket science to find out your target market. It just comes down to a couple of simple questions.
6 In fact, to be precise.
Go through each of the questions below and you’ll know the exact market you’re addressing.
1. Who are they?
When you think of who your potential demographic could be, you ought to know who the people who associate with your brand are.
2. What are their greatest difficulties, problems, or desires?
You can’t think about yourself when it’s time to define the challenges, problems, and expectations about your target market. You’ve got to put yourself in their shoes.
3. Where do they find the information they need daily?
Identify the communication channels that are most suitable for the target market and seek to speak to them using a specific language from their universe.
4. What is the benefit of your product?
With too much competition, you have to try to find your strategic edge in your market and still strive to better your commodity, giving something special that others don’t like.
5. What draws their attention negatively?
Avoiding what they find to be detrimental is the first step in gaining their consent. After that, all you need to do is add other tactics to make marketing effective.
6. Who do they trust?
Trust is all about the target market. No one buys a product or service from a business they don’t know or trust. It is important to take care of the relationship with your clients, because they can share knowledge about your company on the Internet and to their friends and family.
Creating Customized Content for your Audience
Now that you’re comfortable with your audience, let’s get to the good stuff. Let’s create content for them. Everyone creates content, don’t they? Take a look at Google if you don’t trust me.
What you need to do is place a keyword on Google, and you’ll see thousands, if not millions, of results on each keyword.
If you look for the “best smartphone” on Google, this is what you see:
Next, there are choices for items from Google Shopping, with advertisements and pricing on different phones and various markets, desires and tastes.
First, there’s a list of pages and websites with information about various models of phones and similarities.
There is no lack of resources on this subject or any other that you might be looking for. Anyone can build and publish text without any barriers.
The problem is whether you can make this material more unique and appealing to your customers.
They’re all creating material. Millions of articles are published every day.
The trick, however, is to produce content that reaches the perfect customer and nothing else. Similar products can generate more traffic, but it will also generate less sales.
You can use Ubersuggest to figure out what the target audience is looking for. Only select a keyword specific to your audience.
Now, you’re going to have things to pick from. Not all of them are going to be a perfect match, but some are.
It is advised that you adopt long-tail phrases, such as “best battery smartphones” (assuming your target market is active). More general terms like “best smartphones” will boost traffic and a few transactions, but they won’t convert as easily as more precise terms. It’s the same if you ‘re doing keyword research for the service industry or even B2B markets.
Types of Content to Create:
When you have a list of keywords that you want to hit, you may be frustrated as to what sort of content you will be creating.
You’re going to want to create content based on your funnel. Essentially, you want to cover every move of the funnel.
The top of the funnel is content generated for users and leads, i.e. people who may be able to reach the web, forum, or social networks by luck.
When talking at the top of the pyramid, the aim is to construct resources with more general topics, a simple and readily readable language.
It may be informational material, providing clarifications or curiosities about your product or service, or something specific to your business.
The centre of the funnel is where the transformations take place. In other words, at this point, the person who has a challenge and an desire to fix it considers the purchase of your product or service.
It’s the middle of the lane, but it’s not the selling itself, because it’s just about ideas. It’s in the middle of the funnel where you’re moving closer to your intended market and creating further recognition.
Next: the base of the funnel content. This information focuses more on the product or service.
Here you can have specifics about the specifications, costs, and other relevant information about your product or service.
It’s much more likely to sell here because this particular market has basically agreed to buy, so you’re only going to give them a little drive.