Conversational Marketing Strategy – With Benefits

-Riya Sen

Conversational marketing Strategy – With Benefits

Wondering what is conversational marketing and what is the proper strategy to execute it?

Then keep reading…

What is Conversational marketing?

Conversational marketing is a modern approach to online business. It pushes customers through marketing and sales funnels by using the power of questions at a time, much as in real time conversation with a sales person.

Basically an automated conversation with people who visit the website.

Conversational marketing is successful because the communication encounters create relationships with consumers. Rather than telling people to take lead forms and wait for responses.

This will also help your client base grow, build loyal customers and increase sales. According to statistics, when asked about the next major marketing trend, people replied with consumer personalization (29%), AI (26%), and voice search (21.23%).

You can therefore turn more of the right leads faster by making it easier for people to connect with your brand. In other words, conversational marketing isn’t just about getting you clients.

Chatbots and live chat are the most common conversational marketing techniques.

Chatbots– They are artificially intelligent software programs. And they do so with the use of conditional logic that you set up and manage.

 Live chats- It is a software or program that can be applied to your website. It allows users to give you or a team member a message directly in real time.

Conversational marketing is not just chatting. This can also be used in several thousands of specific business sectors, including:

  • Email Marketing
  • Forms
  • Landing Pages
  • FAQs
  • Voice Applications (Alexa, Google Smart Assistant, etc.)
  • And more…

Conversational Marketing Strategy

So now that you know what conversational marketing is let’s know how to properly execute it?

Here’s the framework for conversational marketing strategy:

  1. Engage.
  2. Understand.
  3. Recommend.

Benefits of conservational marketing:

1) You are developing a more intimate shopping experience.

Your website no longer looks like an empty shop or a generic catalogue of conversational commercialisation, where just lead types are the positive thing. In reality, you can now tell people “hi” when they visit your website and to begin a conversation when it’s most convenient for them.

2) You learn a lot about your buyers

Contact information may be obtained by lead types, but they are not great in context. Conversations will quickly show you why a customer is on your website, what their greatest pain points are and what their key product features are.

3) Creates an opportunity for people to buy

The only thing that online shopping experience always neglect is the customer’s contact with others. Yet conversational marketing can do this-chatbots can support inquiries through smart programming and routing in real time. It works the same way that shop assistants are able to approach them when they want and in that they wait for a customer to approach them.

4) Reduces the selling period

Conversational marketing will shorten the selling process in the sales plan. Previous strategies use types of lead capture, which mean that the sales person goes to the lead. If a pause occurs during this time, the lead may have lost interest and you have lost leadership. Conversation are instantaneous and allow you to respond in real time. In one conversation chatbots can also guide leads to the most suitable sales representative and schedule demo.

5) 24/7 Availability

A big advantage to consumers is being made available 24 hours a day 7 days a week. The choice to contact a company over the weekend or later in the evening is incredibly convenient to most consumers during the normal working hours, 9–5. Think of that and how long did you need to call an insurance firm or a service provider to get your voice mail stopped telling you that they are now closed? It’s irritating, understandably. You can use communication devices such as chatbots any hour of the day, and pick up inquiries after working time.

 Final thoughts

And there you have it. Now that you understand what conservational marketing is and how it can benefit your business, then it’s not too late to start with conservational marketing for your business.