Covid-19 has impacted and altered our lives in different ways. The pandemic along with Covid-19 waves has brought a new wave of online companies that has led to a boom in the e-commerce business. Some brand new and some who have been forced to pivot just to survive.
These challenging times of extreme change and consumers who are ready to shop online, have revealed that if you want to grow your e-commerce business, attract more customers and traffic, online marketing is a must. Although one thing you must remember, along with growth opportunity, there is an ever-growing competition.
There’s no second thought that e-commerce will continue to grow in 2021. To achieve the growth of your e-commerce business, you need to put a strategy in place to help your business move forward.
To ensure that your e-commerce business continues to grow there are some processes that apply to most though and which can be easily implemented.
Here are 8 ways to grow your e-commerce business:
1. Ramp up Your Customer Service:
No matter the business, customer service is always the key. E-commerce is no different. When the customers know that you are easily contactable, they are more likely to buy from you as it gives them additional peace of mind.
Factually, we live in a world of prompt results which is why Chatbots – automated customer service software systems allowing online chat without human interaction – are an excellent choice for your customers to easily reach you with their queries. If you can answer a query quickly, the chance of the sale is higher so your conversions should increase.
For this there are specific Chatbot softwares. Also, there are some free ‘out of the box’ Chatbots which can be tailored to your individual requirements.
For selling on multiple channels, then you might want to consider an e-commerce help-desk like eDesk which consolidates your customer queries from sales channels, social, and email into a central shared dashboard.
2. Publish Blogs and Newsletters:
To grow your e-commerce business, leverage your content by writing and posting engaging content on your blog. This will massively boost your organic SEO – but only when implemented correctly.
Posting once or twice every few months isn’t going to make a cut. Likewise, posting only sales-oriented content, won’t work either. So, in order to attract more customers, you need to make your e-commerce business more visible by publishing helpful and engaging content.
Sending weekly, bi-weekly or monthly newsletters to your prospects and customers instills trust and help them see you as the expert in your niche – so they are more likely to buy from you!
The key is to keep the blog posts and newsletters educational, engaging and informative – think e-guides, checklists, ‘how-to’s and ‘tips’ type subjects relating to your business or product and aimed at your target audience. Post at least once a week on your blog and send a newsletter monthly.
3. Post on Social Media:
Social media is a great tool to get your e-commerce business a greater reach by helping you influence shoppers with your product or service.
Facebook and Instagram are particularly crucial for the opportunity to publicize product promotions or special deals, so you must have a strong presence with a business page on these platforms.
Remember that posting only offers and product information will turn your consumers off. To keep them engaged you also need to post genuine, helpful information.
The key is consistency. Yes, you need to post a good mix of content every day. This will lead to establishing your e-commerce business in the minds of your target audience. Some sales, some product promos, and some educational and informative posts. Spread your e-commerce business across all social media platforms – Facebook, Instagram, Twitter, LinkedIn so that you really expand your reach.
4. Give Google Shopping a Go:
Google Shopping now offers free ads to merchants after a period when its paid-for service was the only option available. Leverage this service to help your e-commerce business grow.
Google shopping ads display your products in form of visuals in front of customers. It includes a product image, the price, and your business or store name. Whenever customers search for a product on Google, if your product description meets the criteria searched for, then it will be displayed to the customer. You’ll only pay each time someone clicks on one of your Google Shopping ads.
All you need is to turn the products in your store into Google Shopping Ads by creating a product feed. You’ll also require a Google Merchant Center Account and a Google Ads account.
5. Use Omnichannel Marketing:
Omnichannel is streamlining of all your marketing on ‘all channels’ focusing on a single, smooth customer experience on a mobile device, a laptop, or a tablet.
For instance, when your customer adds a product to their shopping cart whilst browsing your site on their laptop. They get distracted and don’t come back to your e-commerce site until later when they are browsing using their mobile device.
Instead of the customer needing to start over, with omnichannel marketing, you can ensure they can continue with their purchase quickly without having to repeat the process.
Omnichannel marketing enhances the customer experience by allowing your customers to avoid repeating steps multiple times during the buying process thereby increasing conversions.
The key is your customers’ behavior. Investigate and understand each of your customer touchpoints by gathering data and mapping their path to purchase to be able to build and implement an omnichannel strategy.
6. Grow Your Email List:
You need to have a dedicated place on your website (or after order completion) where customers can sign up to receive news, offers, and information relating to your products or services. This zone has a lot of potentials to bring you more business.
Email marketing can increase your sales and grow your business only when you have a list. The longer the list, the more prospects you can build a relationship with and the more conversions you will enjoy.
The key is to place an emphasis on the obvious sign-up form on your e-commerce website and on your ‘Thank You page at the end of the order process asking people to sign up for a special offer, discount code, free gift, or similar.
You grow your list as subscribers enter their email addresses to receive better deals from you in the future.
7. Personalize Your Customers’ Experience:
The trend says what works for your e-commerce business is personalizing the experience for your customer. This is because more than 80% of customers are more likely to buy from an online store that provides personalized experiences that are implemented throughout their entire journey – from browsing to email, social media activity, and paid ads.
What are personalized experiences?
Displaying more products relevant to an individual customer. Potential buyers are more likely to purchase if you are displaying products or services highly relevant to them.
The key is to provide content personalization that allows each visitor to your e-commerce site to see a page tailored to them, such as product recommendations or favorites. Although you need to remember for effective personalization you’ll need a large amount of data.
8. Mobile Ready Already? Now Become ‘Mcommerce’ Optimized:
A responsive and mobile-ready website is a boon but the icing on the cake is optimizing for mobile commerce which will allow your e-commerce business to grow even further.
The aim is to make your customers’ buying experience via mobile even smoother.
Research says that with more than half of the online customers making purchases with a mobile device, they do not tend to tolerate slow shopping experiences anymore.
The key is to optimize your e-commerce store for m-commerce. Test the design and usability of your mobile store and checkout process to enable you to grow your mobile sales.
As an entrepreneur of an e-commerce store, you must be sure of your business growing. In these fast-changing times, if you are not growing, you’ll find you reach a stagnant state.
It’s crucial to understand what your customers want and to experiment with all the advanced technology available so that you can improve the overall experience for your customer.
When your e-commerce business grows, customer support tickets increase. Skillwise E-commerce service suite ensures you get online in a seamless way without having to go through the trouble of talking to hundreds of e-commerce executives & hours of tele conversations. Our service is designed to add value to every stage of your e-commerce business.
To connect, call 9326799327.
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