We at Skillwise often get questions from businesses as well as individuals or professionals about digital marketing, and we do our best to answer every one. But recently, we thought of putting together a blog post answering some of the most common questions we get related to digital marketing. So without further ado, here are the 10 most common social media marketing, email marketing, and content marketing questions we receive, answered just for you!
1. Which social media platforms should my business have a presence on?
The key is you need to have a presence wherever your customers are – different businesses have different audiences. One demographic spends most of their time on Instagram, while others engage on Facebook, and some divide their time equally between three or more sites. Find out where your customers are, and follow them there.
2. How can I take control of my brand online through social media marketing?
Let’s do a reality check. Taking “control” of your brand isn’t really possible anymore, thanks to social media. It doesn’t matter if you are a part of the conversation or not, people will talk about you online, and there’s no way for you to “control” what they say. But what you can do is join in those conversations, and influence them by being a part of them. From negative reviews to customer complaints on Twitter, the way to influence your audience’s perception of your brand is to participate in the conversations and steer them in a direction you’re happy with.
3. What are some common social media marketing mistakes businesses make?
One of the worst mistakes is inconsistency – only posting sporadically, and not responding when consumers reach out to engage. Another biggie is using social media as a place to announce your own content and nothing more, without ever engaging in discussions or adding comments to the post that make your audience want to click or like or share.
4. What are some general tips for social media success?
Post consistently. Let your passion and personality shine through. Engage in conversations. Answer questions. Encourage audience engagement. Provide valuable content freely, without getting salesy. And be creative.
5. How long should my emails be?
The average person will only spend about 20 seconds reading an email, so use that as a guideline. If your email will take longer than 20 seconds to read, make sure that the most important information, as well as your call to action and links, are located near the top, where they can be seen without having to scroll down.
6. How do I write a great marketing email?
The single best piece of advice we can give when it comes to writing a marketing email is to keep the following in mind: The purpose of every email you write is to deepen your relationship with each individual subscriber. That means writing to them as if they were a friend, or at least a real-life person, rather than sounding like a used car salesman.
7. How can I increase my click-through rate?
People are much more likely to do something if you simply ask them to. By placing a call to action in your email, specifically asking subscribers to “click here” or “shop now,” you’ll see a boost in your click-through rate.
8. What qualifies as content?
When most people think of content marketing, they think of a blog. And blogs are certainly one of the easiest and most effective means of content marketing available. But they aren’t the only forms of content that can be employed in a content marketing strategy. Any valuable information, conveyed via any medium, can be considered content. Videos, infographics, slideshares, PDFs, blogs, articles, podcasts, white papers, ebooks, webinars – the list goes on and on.
9. What are the steps to developing a content marketing strategy?
First, determine who your target audience is. Develop a customer persona to whom your content should speak. Then, based on that persona and your company’s brand image, decide on your company’s voice, and the type of content you will be creating. Your content needs to be informative and valuable, as well as interesting and engaging, to your target demographic. And once you start producing content, constant tweaking of your strategy is in order, based on how successful each post is.
10. How important are keywords in content marketing?
Despite the constant changes to Google’s algorithm, keywords are still important in content creation. While the standards have been somewhat relaxed, so that words and phrases that mean approximately the same thing as the exact phrase searched for can now pop up in search results, too, it’s still best to include a few mentions of the exact words and phrases you want to be found for. Just remember that your priority is always to write for humans, not search engines.
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