What is the best form to create engaging content?
It is undoubtedly the video content.
Video content is any content format that features or includes video. Common forms of video content include vlogs, animated GIFs, live videos, customer testimonials, recorded presentations and webinars.
Having said so, why is video content loved the most?
Because videos are accessible to anyone with internet access, both to watch and to produce. Consumers like video content because it is easy to digest, entertaining and engaging, and marketers like it because it can give a potentially huge return on investment (ROI) through many channels.
Now the question is how to create videos that attract and hold the attention of the audience?
The answer lies in editing a fully shot video. Here’s to how!
Have you ever edited a video? If not, don’t worry. We have got your back.
Whether you are a professional film-maker, a YouTube creator, a social influencer or an aspiring one, or just someone who wants to make their holiday videos look better.
The trick lies in selecting the right app suiting your needs. You have to find the app that makes it easy to edit your footage on the move making it less complicated for you.
Free video editing apps are available for Android and iOS, as well as both smartphones and tablets. They are not as powerful as the best video editing software for desktop, but they are efficient for quick editing tasks and editing on the move. And the best part is, they are free!
We understand it is difficult to know where to start from and this blog serves the same purpose. We have pulled together the best free video editing apps available today. And we’ll give you the information you need to pick the right one for your needs.
Following are the top 5 free video editing apps available today.
1. Adobe Premiere Rush (5 stars) Based on artificial intelligence:
- Adobe Sensei AI
- Deep color correction
- Advanced sound settings
- Big library of color filters
- 4K support
iOS | Android
It begins our list of the best free video editing apps. You may shoot videos via the app on your mobile gadget, import footage from the camera or activate automatic synchronization.
Premiere Rush partially works on the basis of the Adobe Sensei artificial intelligence and is compatible with the last version of Premiere Pro. It allows you to capture, crop, change the sequence of clips, correct colors, record voice-over comments, add color filters and overlay text. You may add audio from the built-in library using iTunes and regulate or switch off the sound, balance it, decrease echo and background noise as well as highlight voices.
Importing files, you can adjust the video quality (up to 4K) and the frame rate (30, 60 fps). Nevertheless, Rush doesn’t allow setting target attributes like bit rate or codec.
2. KineMaster Pro (4.5 stars) Best for Android:
- 4K support, 60 fps
- Possibility to edit in several layers
- Color LUTs
- Free version has a watermark
KineMaster is a universal tool and a top-notch Android video editor. The peculiarity of this app is that you can perform editing in several layers. You may add an unlimited number of text overlays, audio tracks, effects, mix several fragments and use double exposure to adjust the background.
Moreover, KineMaster offers instant editing previews, accurate management of the volume curve, color LUT-filters, speed regulators, compositing of the chromatic keys and 3D transitions.
The huge advantage is the support of 4K editing and export of video up to 60 frames per second.
However, removal of the watermark and full access to premium assets are possible only if you buy a premium version of the app (nearly 80 % of the functions are available in a free version).
3. Quik (4 stars) Compatible with GoPro:
- Transitions are automatically synced with the rhythms of the background music
- Works smoothly with GoPro and Motion Photos
- Converts video into a 16:9 format
- No 4K rendering
iOS | Android
Quik is a free mobile app by GoPro Company. The video editor allows importing the recorded material from the phone or directly from the camera as well as creating videos from scratch.
The app features automatic cropping and editing that greatly boosts the video editing process; for advanced users, the app offers manual settings to correct color, more than 20 presets as well as the possibility to manage up to 75 photos and video clips within one project and even combine this content. Like Premiere Rush, Quik offers to choose a theme and your own soundtrack or to sync with your library in several clicks.
Before you save an edited video on your mobile or upload it to social networks, you may convert it into a 16:9 format, a square or a portrait, adjust the number of frames (30 or 60 fps) as well as indicate the quality ‒ 360, HD or Full HD.
4. iMovie (4 stars) Best for iOS:
- Synchronization with iTunes, iCloud and Apple TV
- Professional filters
- 4K video support
- No labeling support
- Limited by three video tracks
iMovie deserves the place on the list of the best video editing software featuring great tools for color gradation, speed settings, adding text and sound to your digital clips. It supports 4K video and is connected with iTunes and GarageBand. You may save videos on the iCloud Drive, transmit them to Apple TV via AirPlay, and work Apple Photos, Mail and Messages.
The tools comprise the customary cropping, combination, leveling, several great filters including X-Ray, Duo-Tone as well as some black and white and retro designs. There are not as many transitions as Premiere Rush offers but there are some funny ones, including page pilling, cube rotation and mosaic.
iMovie features tools to manage the equalizer, remove noise, increase voice volume as well as to reduce low and high frequencies. However, these changes can’t be performed in one mouse click.
5. Power Director (3.5 stars) For Background Editing:
- 400 effects, transitions, templates and stickers
- Several timelines
- Allows editing a background
- Limited quality while exporting
Cyberlink’s PowerDirector may be called an Android alternative to iMovie. This video editor allows creating videos in 4K format, editing clips using temporary timelines and sharing them on YouTube, Instagram and Facebook.
The interface is user-friendly and you may easily edit scenes on a timeline, add transitions and titles. This free video app allows creating a video with a fast-forward or slow motion, regulates the speed, eliminates video shake and edit the background with the help of a green screen using the chromatic button. Cyberlink’s PowerDirector also boasts great effects, a photo collage maker; you can also add background music and voice-overs. The video editor contains more than 30 video effects, 40 transitions, 290 stickers, 15 title templates and 65 color filters.
The disadvantage and the reason why this video editor occupies only the 5th position on the list of the best video editing apps is the watermark that is placed over your finished work if you use a free version. Moreover, the limited import of Full HD (4K is for a paid version) is another minus.
So, whether you’re working on a video project, or on your idea, with your smartphone in hand and with the above reviewed top picks you can cut to the chase and stick to the one that suits your needs.
For more useful hints and tips about content creation and digital marketing check out our blogs, where you’ll find plenty of practical advice and industry secrets waiting for you.