How do you know whether the steps you implemented in SEO are working or not? It is very hard to tell as it might take months for SEO to work.
Measuring your website’s performance will help you to find out how your website is working. It is found that the website which keeps a track on their performance works actually better than the ones which do not monitor their performance.
So today we are going to see exactly what SEO metrics to track, how to track them, and know exactly what’s driving the best results for you.
Here are the 8 Most Important SEO Metrics you must track and how to track them:
1. Organic Traffic:
Organic traffic is the traffic that your website gets by appearing on the Search Engine Result Page (SERPs). You are not paying for ad placement to appear on higher ranks in SERPs.
You can measure how well your SEO strategy is working by tracking the amount of organic traffic your website is generating. So if your SEO strategy is working, the number of visitors you earn from search results should firmly go up.
You can track the organic traffic coming to your website by logging in to your Google Analytics dashboard and selecting “Add Segment” in the default Audience Overview, under which you have to select organic traffic and hit apply.
You can now view organic traffic as a percentage of the total traffic.
2. Click-Through Rate (CTR):
CTR is the average number of people clicking onto the links of your website after viewing it in the SERPs. This is a crucial stat and would help you determine if your content is appealing enough to encourage the users to visit your pages.
So if 100 searchers see your page listing in the SERPs and 1 person clicks through to your website, then the CTR for that page is 1%.
So, if you are having low CTR that means your title and meta description are not appealing enough for the audience to click on the page.
CTR could be tracked directly in Google Search Console under the “Performance” tab.
3. Bounce Rate:
Bounce rate represents the percentage of visitors who enter the site and then leave (bounce) rather than continuing to view other pages or after minimal interaction.
If the bounce rate of your website is very high, then you need to make some updates on-site to make sure your visitors do not bounce and stay on the website and do more interactions.
4. Exit Rate:
Exit Pages are the last page your visitors view before exiting the website. Your top exit pages can help you understand which pages people are losing their interest in your website and exiting. Improving those pages would help you to understand which page or its content needs work and reduce the bounce rate.
To track exit percentage for individual pages on google analytics, head over to “Behavior” > “Site Content” > “All Pages”.
5. Average Page Load Time:
Page load time is the average amount of time it takes for a page to show up on your mobile or desktop screen. Your site speed is an essential SEO ranking factor and can make or break your rankings and user experience.
You can find this metric in google analytics under “Behavior” > “Site Speed” and check all your average load time for all pages, or for individual pages.
6. Top Keywords Ranked:
By knowing which keywords you are ranking for, you get an idea of your current organic search visibility share which would help you further decide whether to focus on optimizing those keywords or using other keywords.
You can see the keywords that you ranked for on Google Search Console in the “queries” tab under the “Performance” menu.
7. Core Web Vitals:
Along with the SEO performance, Google also measures the user experience of your website. You can also refer to our blog to make your website user friendly.
The core web vitals report shows how your pages perform. You can use the Core Web Vitals tab on the search console.
8. Backlinks And Referring Domains:
Backlinks are the links from any external source pointing to your site, whereas referring domains are the unique domains from which you have incoming links.
The quality of the link matters more than the quantity, any webpage with a link from a high domain authority would rank higher than the webpage with a high number of backlinks. Also, though every link you build can help your SEO, links from new referring domains are typically more effective than links from domains that are already linked to you.
Now that you know the important metrics in SEO you must start tracking and measuring them.
You could also get professional assistance from Skillwise Solutions to help you grow and track your SEO. Click here to know more about our SEO services. Call 9326799327 for more information.