80% Practical & 20% Theory
Live Website & Real Campaign management
Mentorship Session by Industry Professional
Prep Assistance for Google Certifications
Module 1 - Website development
Learn to make websites through various technologies and create beautiful UI/UX using front end technologies.
Module 2 - Web Analytics
Learn to make optimum use through the analytics terminology such as bounce rate, session time, page views, etc.
Module 3 - SEO
Learn how to develop a search-friendly website through better structure, design and usability. Discover keyword analysis techniques and link building plans that will increase your rankings in search engines
Module 4 - Search Engine Marketing
Learn to create and run Search Engine marketing campaigns on Google AdWords and optimise campaigns. Application of techniques for ROI, campaigns for online sales and lead generation or brand building.
Module 5 - Influencer Marketing
Learn to work effectively with influencers and identify the right influencers for your brand to get the most out of influencer relations. Integrate influencer activity with your social media, PR, SEO and community channels.
Module 6 - Social Media Marketing
Get a comprehensive knowledge that delves into social media marketing and advertising on various platforms such as Facebook, Twitter, Instagram, YouTube, LinkedIn, Pinterest, Google+ and Snapchat. The course deals with identifying the right potential customers, building marketing strategies, campaigns, and creating online contests.
Module 7 - Email marketing
Learn to use the power of emails to acquire and retain customers, build brand awareness or even drive sales. It involves insights into building the right database, subscriber list and segmenting them on the basis of factors like target group, demographics, mode of acquisition, etc.
Module 8 - Digital Marketing Strategy
Learn to develop a planning framework to ensure your strategy lays the foundation for powerful strategy development focusing your targeting decisions, driving proposition development and supporting CX across each customer journey touchpoint.
How it works
Complete all 8 modules
Attend all the classroom sessions & complete tests associated with them.
Take the Final Exam and get Certified
Receive certification on completion of the final exam
Share your certificate
Download and showcase your new certification on LinkedIn and your CV.