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About this course

Master your comprehensive knowledge in various digital marketing applications around a real website environment. The course covers a complete and thorough study of web data analytics and insight generation, internal search, competitive intelligence analysis and delivering actionable, data driven business insights. The entire course is covered under 8 modules that upskills the digital marketers in a detailed and in-depth learning of the digital marketing specialities.

8 Modules

120 Hours


INR 60,000/-

80% Practical & 20% Theory

Live Website & Real Campaign management

Mentorship Session by Industry Professional

Prep Assistance for Google Certifications


Module 1 - Website development

Learn to make websites through various technologies and create beautiful UI/UX using front end technologies.

Module 2 - Web Analytics

Learn to make optimum use through the analytics terminology such as bounce rate, session time, page views, etc.

Module 3 - SEO

Learn how to develop a search-friendly website through better structure, design and usability. Discover keyword analysis techniques and link building plans that will increase your rankings in search engines

Module 4 - Search Engine Marketing

Learn to create and run Search Engine marketing campaigns on Google AdWords and optimise campaigns. Application of  techniques for ROI, campaigns for online sales and lead generation or brand building.

Module 5 - Influencer Marketing

Learn to work effectively with influencers and identify the right influencers for your brand to get the most out of influencer relations. Integrate influencer activity with your social media, PR, SEO and community channels.

Module 6 - Social Media Marketing

Get a comprehensive knowledge that delves into social media marketing and advertising on various platforms such as Facebook, Twitter, Instagram, YouTube, LinkedIn, Pinterest, Google+ and Snapchat. The course deals with identifying the right potential customers, building marketing strategies, campaigns, and creating online contests.

Module 7 - Email marketing

Learn to use the power of emails to acquire and retain customers, build brand awareness or even drive sales. It involves insights into building the right database, subscriber list and segmenting them on the basis of factors like target group, demographics, mode of acquisition, etc.

Module 8 - Digital Marketing Strategy

Learn to develop a planning framework to ensure your strategy lays the foundation for powerful strategy development focusing your targeting decisions, driving proposition development and supporting CX across each customer journey touchpoint.

How it works

Complete all 8 modules

Attend all the classroom sessions & complete tests associated with them.

Take the Final Exam and get Certified

Receive certification on completion of the final exam

Share your certificate

Download and showcase your new certification on LinkedIn and your CV.


If you are a marketer with more than 3 years of industry experience, you are eligible. Incase your work experience is less than 3 years and you still think you want to apply for this course, you need to pass an evaluation test.
Yes! This course enables you to intern with some of the leading agencies.
Once you pass the final test, return to the Fundamentals of Digital Marketing course page to download your certificate whenever you like.


  • Fundamentals of digital marketing