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7 Things Every Business Owner Should Know about SEO

SEO is the process of optimizing a website to be found by search engines. It’s a long-term investment, but it can pay off in the long run. If you want to know more about how SEO works or if you need some help with getting started, read on!

1. Search engines use spiders to index websites.

Search engines are software that index websites. They crawl the web and make it possible for anyone to find anything on the internet by typing in a search term, or through another method of finding information online.

Spiders are automated software that search engines use to crawl the web, so they can see what’s on your website without having to be directed there by someone else. Spiders can only see what is on the surface of your site, so if you have hidden content behind paywalls or login forms then these will not be visible through spidering because spiders don’t know about them (the only way for spiders to see these things would be if someone manually directed them).

2. Your website needs to be easily crawled.

As a business owner, you should know that your website needs to be easily crawled by search engines. This could mean anything from making sure your site is accessible and easy for people to find or it could mean ensuring that the content on your site is fast-loading.

If possible, use sitemaps too because they’ll help ensure that Google knows what specific pages exist within their index so they don’t waste time trying them out since they already know where everything must go based off these files.”

3. Not all search engines are the same.

Search engines are constantly evolving. Each has its own algorithm, and each has its own way of ranking websites. So it’s important to know what search engine you’re working with when optimizing your website.

4. Keywords are crucial for SEO.

Keywords are crucial for SEO. If a user searches for something, such as “hair extensions in London” or “London nail salon reviews,” they’re likely looking for your business to appear higher up in the results list. Search engine optimization (SEO) helps you rank higher by using keywords and other factors that describe what kind of content you have on your site.

You can use keywords in the following places:

  • In titles; they should be short but descriptive enough so people will know what they’re getting when they click on them.
  • Meta descriptions; these are text snippets at the bottom of each search result listing that provide more detail about why someone might want to click through from there. The goal here is to entice them into clicking through directly onto your website so that Google knows more about who exactly was interested in seeing those pages before ranking them appropriately!                                                                                                                                                                                                      

5. SEO isn’t just about publishing content.

SEO is also about more than just content. It’s about the user experience, and it’s only possible to create a great user experience if you have a website that’s well-built.

You need to know how your site will respond when someone comes in and searches for something specific: what will they see? What do they need to do next? And how can we make sure our business has this information at its fingertips when they visit us.

6. SEO is a long-term investment.

SEO is a long-term investment. It can take time to build up your SEO, but it’s worth it in the long run.

Many businesses start their SEO efforts by hiring an expert who will create content for their website, build links and optimize their site for search engines like Google. You can’t do it overnight and expect to see results immediately. You need patience and commitment from yourself as well as from your team members if you want to see the fruits of their labor pay off quickly and effectively.

7. SEO isn’t magic, but it works.

You may have heard the term “SEO” and been confused about what it means. You may have even come across some marketers who claim that SEO is a magic bullet, or that it can be done in a couple of hours by just slapping on some keywords and hoping for the best.

This isn’t true! SEO is not some quick fix that will make your website rank high in search engines overnight—it takes time and effort over months or years to build up a strong presence online that attracts new customers.


The bottom line is that if you have the resources and time to make a long-term investment in your SEO, then do it.

SEO can be a lot of work, but it’s also one of the best ways to get ahead in today’s competitive digital landscape. If you want more traffic (and hopefully more customers as well), then start optimizing your website today. If you’re looking for some tips on how best practices apply today, contact us! We would love to help make it happen!

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