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Web Analytics

Web analytics is the process of analyzing the behavior of visitors to a website. This involves tracking, reviewing & reporting data to measure web activity.

It includes:

Google or Adobe Analytics Audit
Measurement Plan
Website Intelligence
Reporting & Insights

What It Does -

Web analytics gives you access to data about your customers & your brand's online presence helping you to make informed decisions.

What We Do -

We understand your website & business goals, allowing us to audit & track your website to find gaps in your current website.

Our implementation experts study & identify opportunities that will enhance revenues for your business. We setup your analytics account & create a stream of reports that tell you about your Audience, Advertising & Sales story!

Do you know what your users are doing while they are on your website and where do they come from? Web analytics is the process of analyzing the behavior of visitors to a website. This involves tracking, reviewing, and reporting data to measure web activity, including the use of a website and its components, such as web pages, images, and videos.

Role of Web Analytics

Do you want to gain an understanding of how people visit your website, purchase a product or chat with your sales executive?

Web analytics helps you to understand all focussing on channels that generate maximum sales & revenues for your business.

  1. Analytics data helps you to understand your target audience. Data from their behaviors and demographics can help you figure out what your customers will do based on their persona, including their ages, locations, and interests and what will get them to convert.
  2. It allows you to closely observe the trends and do predictive analysis to help you make more insightful, data-driven decisions. You’ll be better placed to figure out what you need to market and when to do so.
  3. It improves your methods of marketing by understanding how your audience interacts with your content. This improves your campaigns by changing your messaging, channels, frequency, etc.

Want to create a personalized experience for your target audience and generate maximum revenues for your business?

This is where we step in.

Our Approach

Web analytics plays a key role in checking and improving the performance of the website. However, it is important to check the authenticity and performance of the website apart from your marketing activities. Website measurement has become an integral part of today’s business world. And as a digital marketing solutions company, we are masters in this domain.

  1. Audit & Analyze: Our web analytics consultants audit your current analytical practices and get a thorough understanding of your business goals. We believe in setting the foundations right.
  2. Strategy: Post analytical audit, we conduct research to discover opportunities and implement new strategies to gather data relevant to your business.
  3. Execute: Our implementation experts carefully study and identify opportunities that will enhance revenues for your business. We start setting up your Analytics account & then create a highly effective stream of reports that tell you your Audience, Advertising & Sales story.
  4. Optimization: The continuous process of digital and data analysis is analyzed and optimized. Reports generated are studied regularly by our experts to make sure the data captured is authentic and relative to your business goals. The same website analytical data is then shared with you to drive forward your business decisions.

 So, for all your data analytics needs, we are here for you!

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Feel free to contact us for any further queries.