Grooming, Etiquette and Communication

The Importance of Grooming, Etiquette and Communication

-Rohan Tiwary As rightly said by Christian Dior, “Simplicity, good taste and grooming are the fundamentals of good dressing and these do not cost money.” Everyone in today’s world wants to be presentable but they really don’t know where to begin. The process of grooming may seem overwhelming and at times even complex but what people forget is that grooming starts at a very basic level. Grooming is known to be very important. A lot […]

customer service

How are brands applying social media customer service?

-Rohan Tiwary Attracting new customer and keeping them has always been an essential part of maintaining any successful business. Growth with new people engaging in a product or service is always good; but what’s even better is when they come and then decide to stay. And with repeat business, they might even bring others to the fold by being an advocate for your products or services. In our 20/20 Vision: A Marketing Leader’s View of […]

Game Of Thrones

The Promotional Legacy Of Game Of Thrones

-Riya Sen “When you play the game of thrones you win or you die. There is no middle ground.” – “Cersei Lannister”Every week there are 33 million views. And that’s no overstatement. Of course, we are addressing the strong Throne or GoT game, as its legions of fans worldwide are affectionately familiar. The unparalleled cultural phenomenon of Game of Thrones has almost intangible quality – a mixture of ingredients which propelled the show from the […]

IPL's brands

5 Famous Brands Involved In IPL Sponsorship

-Unnati Shah The Indian Premier League has been one of India’s most watched, enjoyed and followed sporting events for a decade now, and has millions of viewers across the globe surpassing the ratings of America’s most popular annual National Football League championship game “The Super Bowl.” The IPL franchise shocked the world and is the most popular type of franchise out there. Over 80 brands have made a big bid to be part of THE […]

How The Instagram Algorithm Works In 2020

-Evita Godinho After the social analytics ‘how to’ series, Facebook Algorithm & Twitter Algorithm, we’re looking at Instagram. Instagram algorithm updates affect everyone who uses the app. How do you guarantee that your brand operates with, and not against, the feed flow? In fact, the Instagram algorithm is the one that determines the posts users see every time they open their feed. Below, we’d like to put the record straight on how it works, so you […]


Learning The Art Of Filmmaking

-Evita Godinho They say the school of life offers the best education there is; but not every young filmmaker can be on-set all the time to learn the tricks of the trade. If you’re at the beginning of what might feel like an impossible journey, don’t be daunted. Filmmaking isn’t just for someone who aspires to direct a movie someday, it’s for all those who see themselves enjoying the hard yet fruitful journey of winning […]

Android 11

What are the top features of the recently launched Android 11?

-Rohan Tiwary After months of several beta updates, Android 11 is finally here. Google today publicly released the latest and greatest version of its OS, and while there aren’t many surprises for those of us who have been using the beta for a while now, it’s nonetheless a worthwhile update for everyone else. The update is rolling out today on “select Pixel, Oneplus, Xiaomi, Oppo, and Realme phones,” with other partners to follow. Indeed, the […]


What Is Gamification And How Are Brands Using It

-Unnati Shah What is Gamification? A process to integrate game mechanics into something that already exists to motivate interaction, loyalty, and participation. From your website to social media presence, daily operations, customer engagement, and more, this can be almost anything. Gamification introduces elements of game design into non-game applications to make them more fun and captivating. It uses competition, points, accomplishments, rules of play, status, and self-expression to promote action through positive feedback. It covers […]

Emotional Branding

What Is Emotional Branding And How Is It Effective

-Riya Sen Do you know the saying “humans buy on emotion and justify with logic”?Emotional marketing is a way of communicating with your clients, creating positive bonds and cultivating lifelong customers. Extension is emotional branding, the art of telling stories that allows a product or service to be associated with an effective audience. Such marketing is intended to humanize or customize a brand that enables your consumers to create an emotional link with your product […]


How to make Twitter Analytics Work for You!

-Evita Godinho After the first time in our social analytics ‘how to’ series, Facebook Algorithm, we’re looking at Twitter Analytics. Twitter isn’t really a platform that people associate with analytics, although they don’t appear particularly comprehensive on the surface. They can however show you which content is the most popular, how many views and retweets you get every day on average and can also track clicks to your website. They also allow you to sort […]