Use of Digital Marketing for Online Marketplaces

-Riya Sen There has never been a better time for ecommerce. Given the pandemic induced global slowdown, ecommerce has offered a lifeline for both businesses and consumers across the world to continue some semblance of a normal life during the toughest lockdowns. The fear of the virus got even the most conservative shoppers and those...
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5 Ways to Use VPN in Digital Marketing

-Rohan Tiwary When more than 90 percent of the money spent on digital banners is lost and up to 69 percent of the content of websites passes unseen, advertisers claim that 26 percent of their ad budget is misused. With digital marketing budgets reaching up to $332.84 billion in 2020, marketing departments around the world...
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NEW Instagram

Top 4 NEW Instagram Updates for 2021

-Riya Sen Instagram has grown to be more than just a photo sharing social media platform over the years. It has become one of the most powerful channels for businesses to tap into their target audience, across different industries. In fact, this popular social media network has introduced several new features recently. 1. Instagram Shopping...
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Content Gap

4 Steps to Conducting a Content Gap Analysis

-Evita Godinho Content gap analysis is more than merely combing through your blog posts to see if you’re missing out on any juicy content suggestions. There is a straightforward step-by-step method for identifying obvious content gaps and filling the holes in your content strategy. 1. Map Out Your Buyer’s Journey What moves does the target...
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Social Commerce

How Social Commerce is redefining India’s E-commerce Ecosystem

-Riya Sen India’s social commerce industry, which today has a gross merchandise value (GMV) market of $1.5 to $2 billion; has the potential to grow to $16 to $20 billion in just five years. The convergence of e-commerce has become enormous in our everyday lives. If you have a smartphone and an internet connection, either...
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Types of Content

Types of Content that Engage Social Media Users

-Evita Godinho The easiest way to discover the types of content that can make your social media followers more active is to publish and consistently monitor different types of content to see what works best. Is the viewer reacting well to ties to outside articles? Pictures of activities in the company? Video?   The easiest...
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5 D's

What Are the 5 D’s of Digital Marketing?

-Riya Sen To unlock the full potential of your online marketing strategy, knowing what the 5 D’s of digital marketing are and how to make use of them is crucial. In simple terms, through electronic means, digital marketing is a marketing strategy. It enables you to reach and connect to a wide range of areas...
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8 Ways to Audit your Ecommerce site’s SEO

-Evita Godinho Recent statistics show that 33% of global e-commerce traffic comes from organic searches. In other words, if your e-commerce site is not optimised for SEO, you will be missing out on a significant portion of potential traffic. Although some SEO components are not entirely within your control, you can still do a lot...
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Don’t Just Sell Yourself, Communicate Your Value

-Rohan Tiwary The most critical skill entrepreneurs are obliged to master is marketing. The success of a product or service, after all, relies on your willingness to market it. Yet today’s entrepreneurs must be as committed in selling themselves as their goods and services to be genuinely effective in selling. Geraldo Matos, assistant professor of...
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