What is Google Analytics and Why is it Important for Your Business?

What is Google Analytics?


Google analytics is a free web analytics service offered by Google for search engine optimization (SEO) and marketing purposes. Google Analytics tracks and measures the traffic of the website and helps to understand the customers better.

The significance of Google Analytics is quite huge as all the businesses running their ads whether on social media or search ads, their audiences are going to somehow visit the website along the journey. So your website acts as a home to all your Digital Traffic. And it is quite important for the businesses to keep a track of their visitors\’ insights.

Google Analytics can help you track the effectiveness of your marketing activities which could be the campaigns that you are running online to sell/promote your product/service and help you to monitor the performance of your website.

How does Google Analytics work?

Google Analytics gets the data of the website visitors with the use of page tags. A page tag is a Javascript code which is inserted into each page.


This tag acts as a web bug that collects the data of each visitor coming to the website and sends it to Google\’s data collection servers. Through Google Analytics dashboard users can save profiles for multiple websites and generate customizable reports to track and visualize data.

Some of the important metrics to track on google analytics are: users, bounce rate, session, average session durations, percentage of new sessions, pages per session, goal completions and page views. You can read our blog on the most important metrics to check your website performance and whether the strategies you implemented for SEO actually worked.

You can collect three types of data in Google Analytics:

1. User Acquisition Data:


It is the data about your users that visit your website. You can get the data of your users demographics i.e. age, gender, interests. And also find out from which source they are coming whether Social Media or from Google.

2. User Behavior Data:


This data is collected during the session of users visiting your website. User behavior is:

  • Time Period they stayed on the website
  • The path that they go through the website
  • The landing page and exit page of the users
  • The most visited pages
  • The time when there were maximum visitors

User behavior could help you to improve your website by monitoring where the problems are occurring and taking steps to rectify them so that the users could take more action and convert.

3. Conversion Data:


Conversion in Google Analytics is tracked as a completed activity, online or offline, that is important to the success of your business. Examples of completed activities could be a purchase, sign up for newsletters, adding a product to cart, etc.

This will allow you to see which channels are giving you the highest conversion rates and help you to determine which channels should you focus more attention on.

These metrics are very important for the businesses as they could get insights on their customers and help improve the user experience, as every business\’s main aim is to please the customers so what better than getting information about themselves! So whether the purpose of your business website is about ECommerce, branding, Lead generation or support, Google Analytics is very much essential.

Knowing the importance of Google Analytics there are over 29 million websites around the globe using it. So you must also set it up right now if you\’re not already using it.

Get the opportunity to link your website to Google Analytics.

You could also get professional assistance from Skillwise Solutions to help you with Google Analytics. Click here to know more about our services. Call 9326799327 for more information.

Leave a Comment

Your email address will not be published. Required fields are marked *