First of all, let\’s define the term “Freelancer” –
A person who pursues a profession without a long-term commitment to any one employer.
There are various reasons people choose freelancing, the top most being freedom of choice, incredible opportunity to work, choices of work, good perks, etc.
The question is –
How to get started with it?
Most of us are scared, because we fear starting something new. Something new suggests getting out of our comfort zone and adapting to a new lifestyle.
So, all in all, everything starts with that first step and we are here for you, to take that first step towards freelancing.
Here are 6 steps to becoming a Freelancer:
1. Define Your Service & Offerings –
The first step is to identify your skill to become a freelancer. To do this, you will need to understand how your skills can help the clients. Get into the shoes of your client, explain to them what you can do, how you will do and for what type of industry/business you have mastery. To be a successful freelancer, you need to understand the client\’s requirements and use your service to address their issue.
2. Target Audience –
Now you have identified your skills, the next step is to identify your audiences. Initially, finding the right audiences can be difficult. Do searches, check your network, and identify the client that will be a good fit. You will have to take an active role in finding potential clients.
Upwork is a working marketplace that helps freelancers and clients connect and engage in meaningful work projects. On Upwork, clients are actively posting available projects across multiple categories and paying top prices for quality work. You can search here to find projects that match your skills.
3. Deciding Pricing strategy –
Once you have decided on your services and clients, it\’s time to decide your price for the service. Check with your competitors, how much they are charging for similar freelancing services. In the initial days, keep the price low, as the objective is to stay for a long term. Work on your skills, services, work, and determination, and the right price will knock on your door.
4. Create your portfolio –
It’s the most important factor to induce new clients. Creating a portfolio is an integral step to becoming a successful freelancer. It showcases your quality of work, accomplishments, and past projects. It gives clients a clear picture of your work and how it will be benefited to them. The portfolio should highlight your best work related to your service offering.
5. Create a relationship with your client –
Creating relationships is always beneficial in every aspect of life. It also helps in Freelancing. Your client is your business, so it\’s important for you to maintain a healthy and positive relationship with them. Staying in frequent touch with them, doing excellent work, building trust through consistency, and value them, are some of the key points to keep in mind while creating a relationship. It will help you in many ways like getting frequent work, referral clients, creating a good image in the market, and so on.
6. Develop your skills –
Freelancers are hired for the service and skills that they offer to their clients. As a result, it’s crucial for freelancers to consistently improve their skills, adapt to changes, and expand their knowledge. Keeping up with current trends is also essential to providing your clients with the highest service level. Online learning resources such as Udemy, LinkedIn Learning, Coursera, and even YouTube are great starting points for ensuring that your skills are always up to date.
At some point in life we think we should do something independently, which will give us freedom, choices, money, etc. Yes, freelancing is the correct option. Everything is possible if you have the right skills, passion, a ready plan, and moreover zeal for work. Never underestimate yourself, if we can think we can do also. So why wait for the opportunity, let\’s grab it.