8 Ways To Grow Your E-mail List

You might not think of email lists as a marketing tool, but they can be a huge part of your business. If you have an audience that wants to hear from you and engage with your brand every day, then giving them just one more reason to sign up is always worth it. Here are some ways you can grow your list:

Provide Value For Free


You\’re going to want to offer value for free. That\’s what people are looking for when they sign up for your email list, so it\’s important that you provide it in a way that makes sense for them. If you make the offer too hard or too easy, people will either not see the value in signing up or be turned off by how difficult it is.

If you want people to sign up quickly and easily, then your goal should be simple: get them on board as soon as possible without giving them any reason not to do so (like asking them questions). This means offering something helpful right away—a video tutorial or a free piece of content. If this works well, then great!

Make The Sign-Up Process Easy


It’s important to make sure your sign-up page is as clear and simple as possible so that people can easily understand what they need to do in order to join your list. A lot of businesses make the mistake of having too many steps or using complicated forms on their sites, which can be confusing and intimidating for new subscribers. Instead, give people an option they can choose from: either fill out a short form (which will likely have just two questions), or click on an “add me now” button at the top of your site—this will take them directly through Facebook\’s sign up process without any confusion whatsoever!

Make it easy for people to unsubscribe if they decide not to want any more emails from this particular business owner or brand.*

Utilize Pop-Ups


You can use pop-ups to grow your email list. Pop-ups are a great way to increase sales and promote blog posts, as well.

There are many different types of pop-ups you can choose from, so it\’s important to know what type will work best for you.

Offer An Incentive To Sign Up


You can give your readers something of value in exchange for their email addresses. This could be a coupon, discount and/or free ebook.

You may also want to offer access to an exclusive community or group on Facebook. The goal is not just to build your list but also to grow the size of it so that you can send more emails and make more money from each one sent out!

Include A Way To Sign Up On Your Website


Adding a sign-up form to your website is an easy way to grow your email list. You can include this on any page you want, but visitors should find it easy to find and use.

When designing the sign-up form, you should make sure you are collecting the right information from visitors. For example: if they\’re visiting your site for the first time, ask them their name and email address so that when they fill out the form later on (or send an automated response), there won\’t be any confusion as to who sent it or why they\’re signing up!

You also need to make sure that people know what action they need to take next after filling out this form: whether it\’s confirming their account or just getting started with something new like buying one of our products/services etcetera…

Create A Call To Action


The best call to action is one that tells the reader what to do next. When you want your readers to buy something or sign up for something, you need a clear and concise call-to-action.

You can use this section of your email as an opportunity for them to get involved with the content in your emails by asking them if they want more information about an upcoming event or another offer from you (such as free shipping on purchases). Make sure these calls of action are relevant so that people aren\’t spamming their inboxes with irrelevant emails every day!

Have a special email list for early bird sales and special offers


You can use the same email list for both regular and early bird sales. This is a great way to drive traffic back to your site, as it will increase the chances of people seeing your work.

You can also accomplish this by offering special offers on your regular newsletter, but only if you have a separate list for them. For example: If you sell products online, try setting up an email subscription specifically for those who want free shipping or free samples when they sign up for one of those emails (and then make sure those emails go out at least once every three months).

If you want people to sign up for your email list, you have to give them reasons why they should


If you want people to sign up for your email list, you have to give them reasons why they should.

People will sign up for your list if:

  • You provide valuable information or content that helps solve problems (e.g., how-to guides).
  • You make it easy for them to join by providing a link in their inbox (this is called “email drip campaigns”).
  • You offer an incentive such as an exclusive discount code or freebie if they click through the link within a certain amount of time (this is called “coupons”).
  • You ask them specifically what action they want to be taken once they\’ve signed up—do you need me to share this article with friends? Do I get access to my own account now? Do I get access 10 minutes early at all times? Is there something else special happening next week when our new product launches?


To sum up, the key to growing your email list is giving your subscribers something valuable in exchange for their time and attention. That’s why we recommend starting with free content or offers that require little effort on their part. Then, as you get more comfortable with creating content that people will want to read, gradually increase the value of what you offer before finally offering a significant discount or reward in exchange for signing up.

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