Content Marketing

How To Avoid Plagiarism While Writing Content

How To Avoid Plagiarism While Writing Content

Plagiarism means copying words, and ideas without intimating the original author. In simple words, it means stealing someone’s work and it happens by carelessness or forgetfulness. For eg : Copying content from Wikipedia and pasting exactly the same in the body of assignment or not providing proper link to the information gathered.   There are certain …

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5 Ways to Optimize Your Content For Voice Search

Now-a-days, the way people are searching online has changed vastly with iPhone users using Siri and android users using Google Assistant to get what they want. Most of these voice searches happen through tablets, mobile phones or voice assistants like Alexa and Amazon Echo. Although voice search began with a small concept, it is increasing …

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9 Things To Keep In Mind While Writing Any Content

Want to publish great content that generates traffic, boosts leads, and gets shared on social? Content writing can be quite difficult. There are so many businesses investing in content writing but they feel it\’s only somewhat effective. That’s why we created this guide to show you how to create high-quality content that is: Easy to …

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4 Steps to Conducting a Content Gap Analysis

-Evita Godinho Content gap analysis is more than merely combing through your blog posts to see if you\’re missing out on any juicy content suggestions. There is a straightforward step-by-step method for identifying obvious content gaps and filling the holes in your content strategy. 1. Map Out Your Buyer’s Journey What moves does the target …

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5 Skills to Build to Win Placement in the Content Marketing Industry

-Evita Godinho In today\’s digital age, self-built skills are becoming more necessary. Here are 5 you need to learn to be market-ready in the content marketing industry. 1. An Understanding of Brand Strategy You can\’t get through any content marketing work unless you understand the mechanics of what\’s underneath the hood. This is called content …

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What is newsletter marketing and why is it important?

-Riya Sen Newsletter marketing is the practice through which businesses send information and product-focused content to a subscriber list comprising potential and existing customers via an emailed letter. In order to keep their brand top-of-mind for customers; online companies use newsletters, build authority in space and inform readers of items that can attract them. Gauging …

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