Pay-per-click (PPC) ads are one of the quickest and most effective ways of driving business revenue. A study on lead generation shows that PPC ads rank third (17%), behind only on-page conversions (24%) and email marketing (18%). Adwords campaigns cost advertisers millions of dollars, yet only those advertisers who keep an eye on their quality …
5 Ways to Maximize your Google Ads Quality Score Read More »
We believe that Google Ads can work for almost any type of business. It takes time and money to run Google Ads, but thousands of businesses have found that the investment is well worth it since Google Ads deliver measurable ROI. To be clear, this is not an argument for doing PPC at the expense …
Is your PPC campaign not getting good results? That’s probably because you don’t have an effective strategy. Although you may know how to create the ad but wondering from where to start? Do not worry, as we have come up with the framework of developing an Effective PPC Strategy. So, if you are ready to …
What is Performance Marketing? Performance marketing is a digital marketing strategy that’s driven by results. Rather than paying for marketing services monthly or annually, you only pay when you get the results you’re looking for. Now, results could be anything measurable i.e. Ad clicks Ad views Sales Page clicks App installs Demo downloads Social media …
