5 Ways to Maximize your Google Ads Quality Score

Pay-per-click (PPC) ads are one of the quickest and most effective ways of driving business revenue. A study on lead generation shows that PPC ads rank third (17%), behind only on-page conversions (24%) and email marketing (18%). Adwords campaigns cost advertisers millions of dollars, yet only those advertisers who keep an eye on their quality …

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Benefits of Performance-Based Marketing

What is Performance Marketing? Performance marketing is a digital marketing strategy that’s driven by results. Rather than paying for marketing services monthly or annually, you only pay when you get the results you’re looking for. Now, results could be anything measurable i.e.  Ad clicks Ad views Sales Page clicks App installs Demo downloads Social media …

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