Category

Digital Marketing

How blockchain will change marketing in 2020?

-Rohan Tiwary – In simple words, a blockchain is a decentralized distributed digital ledger, that is, a database across several nodes or computing devices. Each verified transaction (data exchange) is stored into units known as blocks. Each block contains the transaction data, a timestamp, and the cryptographic hash of its preceding block. Rather than relying...
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Conversational Marketing Strategy – With Benefits

-Riya Sen Conversational marketing Strategy – With Benefits Wondering what is conversational marketing and what is the proper strategy to execute it? Then keep reading… What is Conversational marketing? Conversational marketing is a modern approach to online business. It pushes customers through marketing and sales funnels by using the power of questions at a time,...
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How to Find Your Target Audience

-By Evita Godinho How to Find Your Target Audience Marketing is challenging, so why would you start by targeting the wrong people? It just will make you lose years and lots of money. Defining your target market is the first and most important step toward success for any business or organization, particularly if you are...
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The Complete Guide to Google Remarketing

-By Rohan Tiwari What is Remarketing? The method of distributing targeted advertisements to those who have been or done activity on the web is remarketing (also referred to as retargeting). For technological implementation, remarketing uses a JavaScript tag to put a cookie in the user’s window (known as a pixel). The cookie then allows a...
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How Artificial Intelligence is transforming the future of Digital Marketing?

-By Unnati Shah Artificial intelligence refers to programs and computers that emulate elements of human intelligence such as thinking, understanding, and problem-solving to solve complicated issues. An AI-powered device analyses-data, and then operates in compliance with the information gathered. 47% of technologically evolved companies – those with established technology strategies – now have a developed...
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How Digital Marketing Can Help Your Business Survive During COVID 19

-By Unnati Shah “Every company is a victim of Technological Darwinism, the development of customer behavior as culture and technology change faster than interactivity. None are modern download discriminatory. Every company is threatened.” If you have not already realized it, 2020 will is the year where many people are waking up to Artificial Intelligence (AI)...
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Lead Generation – A Complete Guide

-Aman Singh What is Lead Generation? Lead generation in digital marketing means initiation of consumer interest into the business services and products. This process is all about making potential customers into loyal customer by making them inquire about the products and services offered by the company. This type of process basically falls under advertising and...
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Future of Digital Marketing

Digital Marketing is constantly growing during the past years. Increase in technologies and developments are shaping the future.
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