Digital Marketing

Use of Digital Marketing for Online Marketplaces

-Riya Sen There has never been a better time for ecommerce. Given the pandemic induced global slowdown, ecommerce has offered a lifeline for both businesses and consumers across the world to continue some semblance of a normal life during the toughest lockdowns. The fear of the virus got even the most conservative shoppers and those...
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5 Ways to Use VPN in Digital Marketing

-Rohan Tiwary When more than 90 percent of the money spent on digital banners is lost and up to 69 percent of the content of websites passes unseen, advertisers claim that 26 percent of their ad budget is misused. With digital marketing budgets reaching up to $332.84 billion in 2020, marketing departments around the world...
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Social Commerce

How Social Commerce is redefining India’s E-commerce Ecosystem

-Riya Sen India’s social commerce industry, which today has a gross merchandise value (GMV) market of $1.5 to $2 billion; has the potential to grow to $16 to $20 billion in just five years. The convergence of e-commerce has become enormous in our everyday lives. If you have a smartphone and an internet connection, either...
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5 D's

What Are the 5 D’s of Digital Marketing?

-Riya Sen To unlock the full potential of your online marketing strategy, knowing what the 5 D’s of digital marketing are and how to make use of them is crucial. In simple terms, through electronic means, digital marketing is a marketing strategy. It enables you to reach and connect to a wide range of areas...
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8 Ways to Audit your Ecommerce site’s SEO

-Evita Godinho Recent statistics show that 33% of global e-commerce traffic comes from organic searches. In other words, if your e-commerce site is not optimised for SEO, you will be missing out on a significant portion of potential traffic. Although some SEO components are not entirely within your control, you can still do a lot...
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4 Digital Marketing Mistakes to Avoid in 2021

-Riya Sen No mention is needed of the power of digital marketing. It’s one of the cheapest and most effective marketing strategies that can help you hit your target audience and effectively increase your sales to increase your profit. But finding the correct way to use a digital channel for the best results is the...
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How brands can make the most out of digital in 2021

-Riya Sen It is easier to have a large number of small marketing campaigns targeting particular audiences, instead of a small number of large marketing campaigns targeting general audiences. The year 2020 has taken everybody off-guard and disrupted numerous aspects, including the country’s healthcare, to adversely affect companies. There’s a lot going on, from witnessing...
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Top 5 digital marketing trends for 2021

-Evita Godinho Digital marketing has made rapid strides since the pandemic with firms using AI to offer greater personalisation and technologies such as video advertisement, voice search and Google ads to maintain a strategic edge. The year 2020 saw brands and advertisers stumble to escape the unforeseeable events that have occurred. Despite these unpredictable days,...
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How to tell if your Digital Marketing Campaign is Successful

-Riya Sen It is very critical that you calculate success rates when you start a digital marketing campaign. When the targets are accomplished, a campaign is deemed to be a success. Typically, this means getting more traffic, selling items, and similar things. You have to make adjustments when a campaign is not successful. Obviously, in...
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What are Google zero-click searches and why are they important?

-Rohan Tiwary Searches with a zero-click lead to the search results that appear at the top of the first search engine results list (SERP). They address in-search questions, allowing users without any further clicks to locate related information.  On March 13, 2020, Google launched this trial to remove numerous results that searchers don’t really need...
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