8 Most Important SEO Metrics You Must Track

How do you know whether the steps you implemented in SEO are working or not? It is very hard to tell as it might take months for SEO to work.  Measuring your website’s performance will help you to find out how your website is working. It is found that the website which keeps a track...
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What Makes High Quality Backlinks?

-Evita Godinho Getting backlinks (also known as external links), to your website from other sites is still one of the most effective ways to improve search engine rankings. But not all backlinks are valued equally. A handful of high-quality backlinks can significantly improve your SEO progress. At the same time, dozens of low-quality links can...
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SEO SPAM – All You Need to Know About Spamdexing

-By Aman Singh What is Spamdexing? Spamdexing in digital marketing which is also known as search engine spam or webspam is basically alteration and manipulation of search engine indexes. It involves various types of ways and techniques such as repeating unrelated phrases and link building to maintain a manner of inconsistent with the purpose of...
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Keyword Research & Planning | The Beginner’s Guide to SEO

-Rohan Tiwary Keyword research is the most important search marketing process. It is absolutely the first item you need to address before anything else. The power of keyword research lies in better understanding your target market and how they are searching for your content, services, or products. Keyword research provides you with specific search data...
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