About this course
Master the skills in specialized areas of digital marketing. Each specialized coursed is designed for the learners to gain in-depth and detailed, practical as well as theoretical knowledge about a specific topic.
1. Search Engine Ranking (SEO)
Learn to get traffic from the free, organic, editorial or natural search results on search engines. Also, how to develop a search-friendly website through better structure, design and usability. Discover keyword analysis techniques and link building plans that will increase your rankings in search engines.
2. Social Media Marketing (SMM)
Learn techniques that target social networks and applications to spread brand awareness or promote particular products. The course deals with identifying the right potential customers, building marketing strategies, campaigns, and creating online contests on Facebook, Twitter, Instagram, YouTube, LinkedIn, Pinterest, Google+ and Snapchat.
3. Paid Advertising (PPC)
Learn to structure and manage PPC campaigns to increase the number of high-quality visitors to your website. Learn how to develop PPC campaigns that increase clicks and reduce costs. Understand effective retargeting and set key performance indicators that boost your PPC performance.
4. Web Analytics
Learn to measure, collect, analyze and report the web data for purposes of understanding and optimizing web usage. Learn to make optimum use through the analytics terminology such as bounce rate, session time, page views, etc.