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About this course

Master the basic skills of digital marketing, required to plan and execute digital marketing campaigns in any industry. The course offers foundational training (basic training) in the major digital marketing specialties. The entire course is covered under 8 modules that upskills the beginners in the fundamentals of digital marketing.

Modules

Hours:40

Beginner

INR 20000/-

80% Practical, 20% Theory

Real website experience

100% Internship Guarantee*

Industry Acknowledged Training Sessions

Modules

Module 1 - Website development

It involves developing websites for hosting via intranet or internet. Learn to develop web designing, web content development, client-side/server-side scripting and network security configuration, etc.

Module 2 - Web Analytics

Learn to measure, collect, analyze and report the web data for purposes of understanding and optimizing web usage.

Module 3 - SEO

Learn to get traffic from the free, organic, editorial or natural search results on search engines.

Module 4 - Search Engine Marketing

Learn to promote the websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.

Module 5 - Influencer Marketing

Learn to build relationships with the people who can build relationships for you and marketing your brand via their blogs and social networks.

Module 6 - Social Media Marketing

Learn techniques that target social networks and applications to spread brand awareness or promote particular products.

Module 7 - Email marketing

Learn to send a commercial message, typically to a group of people, using email. Every email sent to a potential or current customer for marketing purpose is email marketing.

Module 8 - Digital Marketing Strategy

Learn to design a structured and practical approach to developing customer-centric digital marketing strategies.

How it works

Complete all 8 Modules

Attend all the classroom sessions & complete tests associated with them.

Take the Final Exam and get Certified

Receive certification on completion of the final exam

Share your Certificate

Download and showcase your new certification on LinkedIn and your CV

FAQs

You'll earn an authentic certification by completing all topics enabled in this Foundation Digital Marketing Course. Since this is a classroom course, you will need to attend ALL classroom sessions to be eligible for a certification.
Yes! You are eligible for an internship opportunity along with this course with our Agency partner & Training team. There are various levels of internships. You can walk into our centre and speak to our expert counsellor for more information.
Our trainers include leaders & entrepreneurs from the Digital marketplace. We work closely with team heads & managers of various corporates like Direct-i, iProspect, Dentsu Aegis Network & many more who bring in the latest thought leadership & capabilities on the table.
Yes! If you and your friends team-up together and opt for this course, the leader of the team (You) will get a referral of 5% per person. For eg: If you are paying Rs 20,000 & form a team of 5 people (Including you), You are eligible for a Flat discount of 5% per head, i.e. Rs 1000 x 5 = Rs 5000. So now you pay only Rs 15,000 for your course! Cool right 🙂

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  • Fundamentals of digital marketing