This program is for marketing professionals who see themselves adding value to their teams in their existing company, or simply venturing out on their own and looking for an integrated digital marketing framework. You understand your audience, you understand your market & you are the master of your trade, but you need to know how you can change the paradigm of your business with digital marketing, this is the right course for you.
You can create wonders if you understand the flow or the steps your customers take to purchase from you. In this module, you will be able to…
This Module will explore how to build and publish a well-designed, high performing, and optimised website that is aligned with your business goals.
The Analytics module will help you understand the basic concepts of using analytics in digital marketing from initial setup to reporting
The SEO Module will help you build an organic search marketing strategy that brings the right kind of visitors to your website. It will help you boost conversions, stand out against competitors, and ensure the best ROI.
Pay-Per-Click campaigns using Google Ads, bid auctions, how to squeeze every drop of value out of paid search campaigns, the tracking of successful conversions, Google Analytics, and more – this is turbo-charged marketing practice with pinpoint precision.
This module will enable you to develop the knowledge and skills needed to plan and execute a content marketing strategy in a persona- oriented and data-driven way informed by business objectives, aligned with the buyer journey and overall marketing strategy
This Module enables you to apply social media concepts and best practices to organic and paid marketing activities to run campaigns that yield ROI and meet business objectives,
Learn to work effectively with influencers and identify the right influencers for your brand to get the most out of influencer relations. Integrate influencer activity with your social media, PR, SEO and community channels
This Module will teach you the fundamentals of email marketing and how to strategize your delivery plan to test, optimize and report on the performance of campaigns
This module uses the PROPEL planning model (Plan, Research, Optimize, Propose, Execute, and Learn) to teach you how to design complex, long-term digital marketing strategies that service marketing and commercial objectives.