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Digital Marketing Basics

₹20,000.00

  • Course Duration – 40 Hours
  • Teaching Methodology – Live Web Training
  • Type – Weekend
  • Session Times: Saturdays & Sundays 10 am to 4 pm
  • EMI option available
  • Later Payment
SKU: 5072 Categories: , , Tag:
Description
Additional information
Course Overview
Modules
Ideal For
Certification

This course solves lots of problems for you if you are new to the digital marketing world. The curriculum is specifically designed to encourage you to think like a marketer & nurture your curiosities. Giving you total control, the course starts with you creating a practice website and gradually learning to apply each module as we move ahead in the course. The course is filled with countless brainstorming sessions, digital frameworks provided by industry experts and step by step evaluation of your project (Your website) This course has been a foundation for hundreds of learners who wanted to achieve their digital marketing goals, be it finding a job in an agency as a fresher, hiring a digital agency for their business or even starting their own online business.

Digital Marketing orientation

In this module, you will be able to

  • Understand the digital marketing ecosystem
  • Learn to create highly relevant audience personas
  • Create audience funnels for your website & make defined content strategies
  • Learn about the tools that will help you create awesome content for your audiences
  • Create practical content schedules & automate them
Website Development

With the help of this module, you will be able to setup your very own website and solve basic wordpress challenges like

  • Working with themes & layouts
  • Launching posts
  • Creating simple menus & social menus
  • Adding cool functionalities to your website like Live Chats, Newsletter subscriptions, Logins & cart functionality etc
Web Analytics

The goal of Analytics is to accurately collect your website data and enable you to make smart decisions. With the web analytics module, you will be able to

  • Setup Google Analytics correctly without any errors & link with your website.
  • Test your Google Analytics setup through webtools
  • Create a tracking plan for your website based on what is important for you to track
  • Employ filters to streamline your data.
  • Manage actions on your Google Analytics dashboard that will allow you to measure your website performance.
  • Schedule insightful reports to keep you updated on the progress of your website.
Search Engine Optimization

Ensuring your website is built to be understood, trusted & promoted  by search engines is absolutely essential to the success of your business. With this module you will understand how to

  • Submit your awesome website to Google
  • Identify the right keywords you want to rank for with the help of tools
  • Create highly effective content using tools & frameworks provided by us.
  • Test your website on various web parameters such as load times, content quality, domain authority & lots more.
  • Learn the fundamentals of actions you need to take on the website & outside your website to create credibility & drive popularity
Search Engine marketing

Searches made on Google account for more than 76% of website traffic for top websites of the world. Creating Google Ads is a skill everyone needs to learn. Through this module, you will learn how to

  • Create a Google Ads account
  • Create a list of highly targeted keywords to target your audience on Google
  • Create a perfect & flawless campaign on Google Ads
  • Leverage Google’s Rich Media platforms to drive brand awareness & engagement to your website.
  • User retargeting & remarketing features of Google Ads
  •  Manage & optimize your campaigns with real budgets assigned to you.
Content Marketing

In this module you will be able to..

  • Understand basic content marketing concepts
  • Learn how to research for content
  • Identify Search friendly content from non-search
  • Work with content creation tools
  • Create and publish content calendars
  • Measure Content Performance
Social Media Marketing

Social media is responsible for your business’s credibility online and instrumental in driving popularity. In this module you will learn how to

  • Identify the right social media platforms for your business
  • Use audience personas to create a social interaction & influencing strategy
  • Learn about the ranking algorithms of popular platforms like Facebook, Instagram, Youtube, LinkedIn & Twitter
  • Effectively work with the Ad platforms of popular social media platforms
  • Setup social tracking on your website correctly
Influencer Marketing

Being an influencer or Hiring an influencer takes immense understanding of the online ecosystem. In this module you will learn the basics of

  • Various pricing models available to brands & influencers
  • Creating compelling content with the help of tools
  • Finding the right influencers for the brand
  • Identifying ways to increase your audience within your niche.
Email Marketing

There is no better medium to personalize conversations than email. In this module, you will learn…

  • How brands are taking advantage of email for promotions & brand engagements
  • Basics of email marketing (terminology / metrics / stakeholders)
  • Designing a winning email template
  • Creating and executing a Live email campaign
  • Analysing campaign performance & driving insights
  • Creating audience segments & updating lists
Digital Marketing Strategy

Creating a strategy is a convergence of your audience needs, technology and the budgets that you need to accomplish your goals. In this module, you will

  • Get access to a simple workable template to plan and forecast your marketing campaign result.
  • Learn a step-by-step approach to evaluate campaign forecasts & drive insights from results.
  • Create a simple digital strategy to address your business goal to the right audience online.

  • Individuals with a background in traditional marketing
  • College freshers who wish to explore digital marketing skills
  • Mid level managers who want to grow within their organization
  • Decision makers of their business who want to get work done through an expert
  • On-break professionals who plan to skill-up and be ready for their next assignment
  • Individuals & teams who want to start their own digital marketing business.

Certified Digital Marketing Professional

When you earn your Certified Digital Marketing Professional credential, you will have enough confidence & insights to answer basic digital marketing questions asked by recruiters or potential clients.

Basic Digital Marketing

 

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