Every marketer knows the usual suspects—Canva, ChatGPT, Jasper. But the AI landscape is bigger than the headline tools. There’s a whole category of under-the-radar platforms helping marketers work smarter, post faster, and connect better with their audiences.

If you’re looking to improve brand awareness and social media engagement, these five tools—paired with the right prompts—can give you a real edge.

Here are 5 underrated AI tools for content creation and 15 proven prompt examples to help you start using them today.

1. Peppertype.ai – Fast, On-Brand Copy for Every Channel

Peppertype helps you write compelling, targeted social content at scale—without sounding generic. It’s a lesser-known gem for marketers who need punchy copy that still feels human.

Why It’s Underrated:

• Built for marketers, not developers
• Tons of ready-to-use content formats (social captions, ads, SEO, product copy)
• Smart tone customization
   

Try These Prompts:

1. “Write 3 Instagram captions promoting our eco-friendly fitness gear brand, using a casual and inspiring tone.”
2. “Create a short LinkedIn post about the benefits of using AI in small business marketing.”
3. "Generate a product description for a new vegan protein bar, optimized for Instagram Shopping."
    

Best for:
Brands or agencies juggling multiple clients and channels who want quick, brand-consistent messaging.

2. Creaitor.ai – Structured Content Creation With Custom Workflows

Creaitor.ai offers more than just content output—it lets you build workflows that mirror how you actually create content. It’s especially good for marketers managing content across formats and languages.

Why It’s Underrated:

• Custom workflows for blogs, emails, and social
• Great for multilingual campaigns
• SEO keyword suggestions built-in
   

Try These Prompts:

1. “Create a blog outline for ‘5 Tips to Improve Organic Reach on LinkedIn’ with SEO keywords included.”
2. “Write a bilingual Instagram post (English and Spanish) for a skincare brand promoting a seasonal offer.”
3. "Build a content calendar idea list for a month of posts targeting fitness coaches on TikTok."
    

Best for:
Marketers managing diverse content pipelines or publishing in multiple languages.

3. Steve.ai – Turn Text Into Engaging Social Videos

Steve.ai converts scripts, blog posts, and even rough ideas into short-form videos—complete with animation, music, and voiceover. It’s a perfect solution for brands that want to move into video but lack production resources.

Why It’s Underrated:

• Fast blog-to-video conversion
• Includes animated and talking-head video formats
• Zero video editing experience needed
   

Try These Prompts:

1. “Convert this blog intro into a 30-second animated Instagram Reel: 'Why Local Businesses Should Use Google Ads.'”
2. “Create a YouTube Shorts script from our press release announcing our new AI-powered CRM tool.”
3. "Make a 15-second animated promo video for our email newsletter sign-up campaign."
    

Best for:
B2B marketers, educators, or anyone turning written content into visual assets quickly.

4. Kive.ai – AI Visual Library and Creative Curation

Kive.ai helps you manage and retrieve your visual assets intelligently. It tags images, detects style and tone, and suggests assets for your content—saving hours of manual search.

Why It’s Underrated:

• Smart visual tagging and search
• Recommends visuals to match your copy
• Great for cross-team collaboration
   

Try These Prompts:

1. “Find visuals in our asset library that match the theme: minimal, calm, and nature-inspired for Instagram posts.”
2. “Suggest image pairings for this carousel caption: '3 ways to refresh your brand without a full redesign.'”
3. "Group our product photos into seasonal collections: summer, fall, winter, spring."
    

Best for:
Creative teams, brand managers, and content strategists working across large or fast-growing visual libraries.

5. Postwise.ai – The Smart Twitter/X Growth Assistant

Postwise.ai is laser-focused on X (formerly Twitter), helping you write threads, tweets, and CTAs that actually engage. It’s a must-have for brands or personal accounts trying to grow reach and authority on the platform.

Why It’s Underrated:

• Suggests viral structures and hooks
• Optimizes post timing
• Built-in analytics and post scheduler
   

Try These Prompts:

1. “Write a 5-tweet thread on why consistency matters more than creativity in social media marketing.”
2. “Give me 3 engaging tweets promoting our upcoming webinar on personal branding.”
3. "Suggest a hook to start a tweet about a recent SEO case study where we doubled traffic in 30 days."
    

Best for:
B2B brands, founders, coaches, or marketers growing a thought leadership presence.

Conclusion: Use What Others Miss

Most marketers keep using the same few tools everyone talks about. But often, it’s the underrated platforms that give you the speed, creative edge, or specific use-case advantage you actually need.

These five tools—Peppertype, Creaitor, Steve.ai, Kive.ai, and Postwise—aren’t just “nice to have.” They’re high-leverage solutions that can improve how you create, post, and engage.

With the right prompts and workflows, these tools will help you:

• Stay consistent with your brand voice
• Get into video without a production team
• Repurpose content more creatively
• Improve engagement across overlooked platforms
   

If you're aiming for stronger content, better visibility, and more audience interaction—this is where to start.